Stakeholder Engagement and Communication Using the a2B Change Management Roadmap

Updated: Apr 3

"A change management roadmap can be a powerful tool to engage and communicate the high-level change strategy, objectives, risks, benefits, milestones and their deliverables, as well as interdependencies with the impacted stakeholders"

The change roadmap is a graphical time order representation of the programme’s intended direction and a set of documented success criteria for each of the scheduled events. It should depict the relationship between programme activities and expected benefits. It should outline the key dependencies between major milestones and communicate the linkage between the business strategy and the key activities of the change approach. It depicts the ten a2B Change Management Framework® (a2BCMF®) steps and presents other information such as the:

  • Strategy Statement.

  • Change Objectives.

  • Challenges or Risks.

  • Programme Infrastructure.

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The roadmap should be used as soon as it is approved, and when engaging the various stakeholder groups. When used in conjunction with the elevator speech, it becomes a powerful tool to gain buy-in and support for the change programme, while simultaneously reducing resistance of those impacted by the change.


Benefits: The roadmap will help to quickly communicate the high-level change plan, benefits and goals, manage stakeholder expectations and generate a shared understanding across the teams involved. It provides valuable input to help develop the detailed change and communication plans.


Change Roadmap - Insights:

  • The roadmap appeals to all stakeholders as it provides a quick visual display of the change programme and helps gain change support.

  • The roadmap should be updated regularly throughout the change programme, and openly displayed and shared with all stakeholders.


There can be no substitute for the detailed programme change plan (PCP). The change roadmap and communication plan are helpful and aligned to the PCP, but they are only supplementary

This blog is based on my book: Change Management Handbook – Leadership of Change® Volume 3



Peter consults, speaks, and writes on the Leadership of Change®.

For further reading please visit our websites:

https://www.a2b.consulting

https://www.peterfgallagher.com/

https://www.amazon.com/Peter-F-Gallagher


Leadership of Change®

Change Management Body of Knowledge (CMBoK) Volumes 1, 2, 3, 4, 5, 6, 7, A, B, C, D & E

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