Stakeholder Engagement and Communication Using the a2B Change Management Roadmap
Updated: Apr 3, 2022
"A change management roadmap can be a powerful tool to engage and communicate the high-level change strategy, objectives, risks, benefits, milestones and their deliverables, as well as interdependencies with the impacted stakeholders"
The change roadmap is a graphical time order representation of the programme’s intended direction and a set of documented success criteria for each of the scheduled events. It should depict the relationship between programme activities and expected benefits. It should outline the key dependencies between major milestones and communicate the linkage between the business strategy and the key activities of the change approach. It depicts the ten a2B Change Management Framework® (a2BCMF®) steps and presents other information such as the:
Strategy Statement.
Change Objectives.
Challenges or Risks.
Programme Infrastructure.
The roadmap should be used as soon as it is approved, and when engaging the various stakeholder groups. When used in conjunction with the elevator speech, it becomes a powerful tool to gain buy-in and support for the change programme, while simultaneously reducing resistance of those impacted by the change.
Benefits: The roadmap will help to quickly communicate the high-level change plan, benefits and goals, manage stakeholder expectations and generate a shared understanding across the teams involved. It provides valuable input to help develop the detailed change and communication plans.
Change Roadmap - Insights:
The roadmap appeals to all stakeholders as it provides a quick visual display of the change programme and helps gain change support.
The roadmap should be updated regularly throughout the change programme, and openly displayed and shared with all stakeholders.
“There can be no substitute for the detailed programme change plan (PCP). The change roadmap and communication plan are helpful and aligned to the PCP, but they are only supplementary”
This blog is based on my book: Change Management Handbook – Leadership of Change® Volume 3
Peter consults, speaks, and writes on the Leadership of Change®.
For further reading please visit our websites:
https://www.peterfgallagher.com/
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Change Management Body of Knowledge (CMBoK) Volumes 1, 2, 3, 4, 5, 6, 7, A, B, C, D & E
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Peter F Gallagher is a Change Management Global Thought Leader, Guru, Expert, International Speaker, Author and Leadership Alignment Coach.
Listed #1 by leadersHum Top 40 Change Management Gurus You Should Follow in 2022 (Mar 2022).
Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (May 2021 & 2020) by Thinkers360.
Ranked #2 Business Strategy Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (Dec 2020) by Thinkers360.
Ranked #2 Leadership Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (Aug 2020) by Thinkers360.
Business Book Ranking
Change Management Behaviour - Leadership of Change® Volume 6, listed among the 50 Books from Thinkers360 Thought Leaders to read in 2022.
Change Management Adoption - Leadership of Change® Volume 5, listed among year-to-date’s (Jul 2021) most popular books on business and technology from Thinkers360 member thought leaders.
Change Management Handbook - Leadership of Change® Volume 3, listed among the 50 Business and Technology Books from Thinkers360 Thought Leaders to read in 2021.
Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.