Pre-Release 10th Book Announcement 2021 – Change Management Sponsorship - Volume 7

Updated: Nov 15

Change Management Sponsorship: Leadership of Change Volume 7


Change Management Sponsorship: Without a proactive and effective change sponsor, most change programmes or initiatives will fail to achieve the targeted objectives. This book outlines the three critical sponsorship responsibilities to successfully implement change; ‘Say’ - communicating the change, ‘Support’ - providing resources and ‘Sustain’ - embedding the change.

Without effective and proactive sponsorship the change project will eventually fail, the change will not be adopted by the employees nor be sustained, and it will not deliver the intended benefits”

About this Book: Sponsorship is the single most important factor in change success, but very few leaders understand why it is so important, who should be the sponsor or what the main responsibilities of a change sponsor include. It is important because without a proactive and effective change sponsor, most change programmes or initiatives will fail achieve the targeted objectives. The leaders of organisations typically associate the role and traits of a change sponsor with those of a change leader. However, while these leadership traits are important foundations, the role of the sponsor goes beyond the role of a change leader.

Leadership of Change® Volume 7 is a change management sponsorship book that outlines the three key responsibilities of the change sponsor if they want to achieve the targeted objectives and successfully implement organisational change. This book outlines the three critical change sponsorship responsibilities, structured on the a2B3S© Change Sponsorship Model: 'Say', 'Support' and 'Sustain' to ensure full employee change adoption, and sustainable change that improves overall organisation performance. Change implementation is also supported by the a2B Change Management Framework® (a2BCMF®).

"Three critical change sponsorship responsibilities that all change sponsors should perform to deliver their organisation's change management implementation success, structured on the a2B3S© Change Sponsorship Model"

Other leadership of Change Volumes, available on both Amazon and Google Play:

  • Change Management Fables – Volume 1

  • Change Management Pocket Guide – Volume 2

  • Change Management Handbook – Volume 3

  • Change Management Leadership – Volume 4

  • Change Management Adoption – Volume 5

  • Change Management Behaviour – Volume 6

  • Change Management Sponsorship – Volume 7

  • Change Management Gamification Leadership – Volume A

  • Change Management Gamification Adoption – Volume B

  • Change Management Gamification Behaviour – Volume C

Other Publications

Peter F Gallagher is a Change Management Global Thought Leader, Expert, International Speaker, Author and Leadership Alignment Coach.


Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (May 2020) by Thinkers360.


Business Book Ranking: Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.


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