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a2B Change Management Framework® (a2BCMF®) - Step #5: Communicate the Change

Updated: 2 days ago

5th Critical Organisational Change Implementation Step - Execute Phase

Communicate the Change:

This step is about 'Change Communication', the missing link between management and employees, and the drumbeat of successful change. Effective change communication is at the heart of successful change, it acts like the blood in our bodies, without it, we would not be kept alive. Change is similar, without communication, the change will fail.


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Business Benefits:

Without consistent and effective communication, a successful change transition will not take place. A good communication strategy and change communication plan (CCP) will align the workforce, speed up adoption, and support benefit delivery. It will support employee transition by building awareness and understanding, minimising resistance, and reducing rumours and fear.

 

Business Objective: 

To develop and execute a good communication strategy and plan with a feedback loop that will minimise resistance, speed up adoption, and support benefit delivery.


Change Communication Plan (CCP): 

The change programme team should be highly skilled in communicating the change vision consistently and constantly at all levels within the organisation, and the way recipients could interpret the message and the effects of the message should be carefully considered before communicating. A good change communication plan (CCP) will minimise resistance, align the workforce, speed up adoption, and support benefit delivery. The objectives of this CCP are:

  • Support employee transition by building awareness and understanding.

  • Minimise resistance, reducing rumours and fear.

  • Provide support and assurance to gain employee involvement.

  • Create an informed, involved, and committed workforce.

  • Help to maintain productivity and ensure the retention of individuals throughout the change.

  • Gain business ownership of the solution prior to, during, and after the change.



a2B Change Management Framework® (a2BCMF®)

The a2B Change Management Framework® (a2BCMF®) is a structured and disciplined approach to support organisations, leadership teams and individuals going through a change, the transition from the current ‘a’ state to the improved future ‘B’ state. The a2BCMF® has three phases and ten key process steps. Each phase provides change strategies, principles, analysis and tactics to move from one phase to the next.

The framework is based on over thirty years of international change experience and brings together leading practice in change, people and programme management. The structured programme approach, processes, techniques and tools focus on overcoming the failures of previous change by incorporating ten key steps and success elements for achieving organisational change. It supports strategic change implementation in terms of context, content and process. The framework is a comprehensive management model that allows executives, managers and change practitioners to successfully deliver and achieve organisational change. It requires a holistic approach and some steps can be performed simultaneously.


Effective change communication is at the heart of successful change, it acts like the blood in our bodies, but instead of supplying vital oxygen and nutrients, communication supplies information and motivation to the impacted stakeholders


Find out more:

 

Peter consults, speaks, and writes on the Leadership of Change®.

For further information please visit our websites:


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Peter F Gallagher is a Change Management Global Thought Leader, Guru, Expert, International Speaker, Author and Leadership Alignment Coach.

Listed #1 by leadersHum Top 40 Change Management Gurus You Should Follow in 2022 (Mar 2022).

Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (2023-2022-2021-2020) by Thinkers360.

Listed #15 in the “Top 30” for Global Gurus Leadership (2024) by Global Gurus.

Ranked #1 Business Strategy Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Business Strategy (2022) by Thinkers360.

Ranked #6 Leadership Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Leadership (April 2024) by Thinkers360.


Business Book Ranking

Change Management Behaviour - Leadership of Change® Volume 6, listed among the 50 Books from Thinkers360 Thought Leaders to read in 2022.

Change Management Adoption - Leadership of Change® Volume 5, listed among year-to-date’s (Jul 2021) most popular books on business and technology from Thinkers360 member thought leaders.

Change Management Handbook - Leadership of Change® Volume 3, listed among the 50 Business and Technology Books from Thinkers360 Thought Leaders to read in 2021.

Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.


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