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Change Management Benefits – Managed Change Vs Unmanaged or Reactive Change

Updated: Apr 11

What is Change Management?

Change management is the process, techniques, and tools to support organisations, leadership teams, and individuals going through a change transition from the current statea’ to the future state ‘B’. The objective is to get the organisation and employees to adopt the change, achieve benefit realisation, sustain the change, and improve operating performance. Change management helps employees understand, commit to, accept, and embrace programme changes. Change management, at the very least, is a formal way of communicating with employees why change is happening, what it will look like from their perspective, and how it will benefit or impact them.

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Unmanaged or Reactive Change

Change management programmes commonly fail, which means objectives are not achieved and the organisation does not make a return on investment. These failed approaches usually do not have a planned and systematic approach to preparing, communicating, and implementing change in the organisation. In unmanaged change, the leader of the organisation authorises and announces the change and then reverts back to fully focusing on normal day-to-day operations. They leave the change team on their own and wonder why the change implementation fails. In some cases, the change leaves the organisation performing worse than before. In reactive change, the leader still focuses on normal day-to-day operations but reacts and starts to focus on the change when performance dips for longer than expected. By putting in good resources and focusing on the change, performance can improve.

“While change and transformation programmes focus on strategy execution to improve organisation performance, shareholders at a minimum expect benefits delivery” ~ Peter F Gallagher

Managed Change

The key to an effective implementation of change programmes is to develop and deploy structured approaches that will help organisations, leaders, teams, and employees understand, accept, and work with the change to minimise resistance and disruption. The structured approach supports change adoption and benefit realisation. It means focusing both on normal day-to-day operations and change implementation. High-performing employees are put on the agenda, not only those that are available, and it becomes a part of the organisation’s agenda. The organisation gets ready for the change and only implements it when everyone is ready. There will still be a small dip in performance as the organisation learns the new processes and systems, but performance will soon be much better than it was before. The change will be adopted by the employees, it will be sustainable, and the promised return on investment (ROI) will be realised. Even better, the strategy will have been executed.

"It never ceases to amaze me how often I have to remind change management professionals that the reason we are implementing the change is to achieve benefits realisation" ~ Peter F Gallagher


Peter consults, speaks, and writes on the Leadership of Change®.

For further information please visit our websites:

Peter F Gallagher, change management body of knowledge (CMBoK), Leadership of change, change management books, change management volumes, change management, change management models, change management gurus, change management experts, change management global thought leaders, change management influencers, change management books, change management Leadership, change management keynote speakers,

Peter F Gallagher is a Change Management Global Thought Leader, Guru, Expert, International Speaker, Author and Leadership Alignment Coach.

Listed #1 by leadersHum Top 40 Change Management Gurus You Should Follow in 2022 (Mar 2022).

Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (2023-2022-2021-2020) by Thinkers360.

Listed #15 in the “Top 30” for Global Gurus Leadership (2024) by Global Gurus.

Ranked #1 Business Strategy Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Business Strategy (2022) by Thinkers360.

Ranked #6 Leadership Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Leadership (April 2024) by Thinkers360.

Business Book Ranking

Change Management Behaviour - Leadership of Change® Volume 6, listed among the 50 Books from Thinkers360 Thought Leaders to read in 2022.

Change Management Adoption - Leadership of Change® Volume 5, listed among year-to-date’s (Jul 2021) most popular books on business and technology from Thinkers360 member thought leaders.

Change Management Handbook - Leadership of Change® Volume 3, listed among the 50 Business and Technology Books from Thinkers360 Thought Leaders to read in 2021.

Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.



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