Change Management Leadership AMI® Model – Video Overview
- Peter F Gallagher
- Jul 20
- 3 min read
Updated: Jul 21
Three Critical Responsibilities: Articulate the Vision, Model the New Way and Intervene to Ensure Sustainable Change
What is Change Leadership:
Effective and proactive change leadership is the foundation of successful organisational transformation. A change leader’s role goes beyond managing tasks—it demands fulfilling three critical responsibilities. First, leaders must articulate the vision, crafting a clear and compelling narrative that links the change to organisational strategy, values, and purpose. This vision inspires trust and helps employees navigate uncertainty. Second, leaders must model the new way by consistently demonstrating the behaviours and mindsets expected in the future ‘B’ state. This visible commitment builds credibility and motivates others to follow. Third, leaders must intervene to ensure sustainable change, actively removing barriers, reinforcing progress, and embedding new ways of working. These responsibilities form the human engine of change, enabling leaders to convert strategic intent into long-term results.
Contents:
1. What is change leadership?
2. How the change leadership model was developed.
3. Why is it important?
4. Phases and responsibilities.
5. Employee adoption and change management support.
6. How the model fits the Leadership of Change® Framework.
7. Organisational change complexity.
8. Let us build a profession...
Effective and proactive leadership is essential for successful organisational change. There are three critical leadership responsibilities to implement change: Articulate the vision, Model the new way and Intervene to ensure sustainable change.
About Leadership of Change®:
Leadership of Change® Change Management body of knowledge emphasises that successful organisational change is driven by effective and proactive, capable leadership. It highlights the critical role of leaders in articulating a clear vision, modelling the new way, and intervening to ensure sustainable change or transformation. It emphasises that organisational change management is one of the most complex professional roles, as effectively navigating change can help organisations not only thrive but also survive in this era of rapid technological advancement. The purpose is to build a profession that matches the massive complexity of organisational change management with effective, proactive leaders, those who reject both change management dilettantism and acts of insanity and who expose the global charade unfolding daily in organisations.
Change Implementation Focus:
Once the foundational elements are in place, the a2BCMF® directs attention towards effective change implementation, utilising the a2BCMF® to guide and structure the process. By addressing these key areas, the a2BCMF® plays a vital role in supporting leaders to drive successful organisational change and achieve sustained performance improvements.

Find out more: Change Management Handbook - Leadership of Change® Volume 3
Peter consults, speaks, and writes on the Leadership of Change®.
He works exclusively with boards, CEOs, and senior leadership teams to prepare and align them to effectively and proactively lead their organisations through change and transformation.
For insights on navigating organisational change, feel free to reach out at Peter.gallagher@a2B.consulting or schedule a free consultation
Peter F. Gallagher is a leadership guru, change management global thought leader, organisational change authority, international corporate conference speaker, 15X author, and C-level change leadership coach.
Listed #1 by leadersHum Top 40 Change Management Gurus You Should Follow in 2022 (Mar 2022).
Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (2024-2023-2022-2021-2020) by Thinkers360.
Listed #15 in the “Top 30” for Global Gurus Leadership (2024) by Global Gurus.
Ranked #1 Business Strategy Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Business Strategy (2022) by Thinkers360.
Ranked #6 Leadership Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Leadership (April 2024) by Thinkers360.
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